Use a shared brief with market notes
The shared brief defines the brand, product facts, protected content and delivery rules. Record region-specific usage, notices and channel formats separately so one market’s requirements are not applied to every language.
Assign query owners
Route technical questions to product or engineering, brand questions to marketing and legal questions to counsel. One coordinator should record decisions and distinguish those applying to all languages from local exceptions.
Keep feedback tied to versions
Use the same file register and revision identifiers for feedback. Communicate approved changes to the relevant teams and record each language’s status and open issues, rather than treating “file sent” as completion.
A checklist for your brief
- Shared brief and market differences
- Query owners and decision log
- Language, file and revision status register
A common question
Must all languages start at the same time?
No. Source content and key terminology can be agreed first, then languages started by release priority, with a clear process for sharing later changes.
This guide supports project preparation and communication; it does not replace legal, financial or specialist technical advice. Service scope, recipient requirements and delivery arrangements must be agreed for the specific project.
