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Alibaba has made more than $3.9bn (?2.bn) in sales in the first hour of
Singles¡¯ Day in China, the world¡¯s biggest online shopping event.
The figure is almost double the $2bn spent in the same time period of
the retail giant¡¯s sales event last year.
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Singles¡¯ Day, also known as "Double Eleven" because its held on 11
November, is the biggest single shopping day in China.
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Alibaba said $1bn was spent within the first eight minutes.It said 130
million users visited its marketplace app Taobao.
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¡¯Power of Chinese consumption¡¯
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Singles Day has grown tremendously since it was started by Alibaba in
2009, and now includes many retailers such as rivals JD.com that stage
sales promotions.
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Alibaba reported a record $9.3bn in sales on its platforms in 2014.In
comparison, sales on Cyber Monday, which the biggest online shopping day
in the US, hit $1.35bn, according to comScore.
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Alibaba chief executive Daniel Zhang said over the course of the 24-hour
shopping marathon, consumers will have a new surprise every hour,
especially targeting mobile users.
°¢Àï°Í°ÍÊ×ϯ¾ÀíDaniel ˵µÀ£¬ÔÚ³¤´ï24СʱµÄ¹ºÎï¿ñ»¶ÖУ¬Ïû·ÑÕßÿ¸öСʱ¶¼»áÓÐеľªÏ²£¬ÓÈÆäÊǶÔÓÚÊÖ»úÓû§¡£
"The whole world will witness the power of Chinese consumption this
November 11," he said in a statement.
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More than 27 million buyers were using mobile phones in the first hour,
the company said.
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The tech giant accounts for over 80% of China¡¯s internet sales market.
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Economists will be looking for clues about domestic consumption in
Wednesday¡¯s sales as the world¡¯s second-biggest economy heads for its
slowest growth in nearly a quarter of a century.
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